Who would be the audience for your media product?

The success of a film depends on many aspects of release strategies, which, along with the cost of production can be very expensive. Every film wants to be the one in ten that makes a profit; therefore it is crucial that the film makes enough money to pay the financers, cast, crew and any other funding and labour. A film is also looking to make extra money to invest into potential projects in the future.

The important part of a film’s success is ‘has it reached its target audience’? The first graph is from a film website, giving the percentages of audiences that go to see certain genres. The first graph clearly shows:
More men go to see horror films than women.
The two age groups that go to see horror films are 18-34 and 35-49.
After uploading my film to Youtube for research it is clear that the gender that watched The Chain Mail the most is male and the age is 13-17.